Audience theory

The genre of our movie is action/comedy and attracts a certain audience.
demographically this type of films would attract males between the ages of 15-24, for the 'younger' range of our target audiende they would usually be in education such as gcse, A-levells or college and for the older range of our target audeince whou would be workin would usually be in a wide variety of jobs from managerial possesions to positions such as working in an office. our target audience marigal status can vary usually it would attract alot of single men however it will appeal to married men who would like an 'escape' from the wife or a night out with thier friendds. if we took a more psycographic approach to our audience they would tend to attract people who are socially conscious and want to be in with the crowd and up to all the latest trends, also the whole action plot of trying to bring down criminals their own way would allso attract people who are power wielding who like to watch people in postiosns of power doig things their way. our action cope film woul also attract people who are into the law and order aspect of it which would appeal to them. using the $ c thoery our target audience would be an aspiere and would mostly be materialsitc and care about their image.

after establishing what are audience wannt form their action movie we can then find ways of advertsiing so that our target audience would see it since our target audience is 15-24 as well as using traditioanl advertising techniques such as posters trailers etc another big place to advertise would be on the internet as a large percentage of our target audience will regularly use the internet using websites such as msn or hotmail giving us maximum advertsing for a large population of our target audience.