Friday 16 April 2010

media evalutation

question 1:-
For our genre of movie police action/comedy we used several key conventions that are usually used in a number of different ways
The first and most crucial convention we used was the dysfunctional ‘bad ass’ American police duo, a common convention used in films such as bad boys and starsky and hutch. This convention is crucial as these characters are what generates comedy and actions through their dialogue and actions. We develop these characters by having them in major portions of the films so that the audience can become more familiar and comfortable with these characters.
Another key convention we used was the ‘angry police’ seen in almost all films of the same genre; starsky and hutch, Beverly hills cop and bad boys. We chose to develop and work this character into our character because usually in this specific genre these character helps to generate the comical elements and usually offer them a challenge and their a key convention our audience would expect to see.
We also developed on the use of criminals as they are a key convention in our genre of film and without any criminals there would be no need for the police, we developed these characters as they add to the plot and allow action to generate.
We also developed the idea that the cop duo were American and lived in America as traditionally these films are set in American cities; Beverly hills cop, starsky and hutch, die hard, bad boys etc and we felt them being American allowed them to be developed with a certain attitude about them which allows them to be developed as more loose cannon.
Our film doesn't really challenge any of the traditional conventions as we found they work well with this specific genre and changing an element such as having the police chief calm and relaxed takes away certain elements from the genre such as humour or if we made the police duo functional that takes away the action from the film.
However if we were going to challenge something I would challenge location our film is set , we decided to have our characters as Americans and be set in America because that's the traditional convention but we could of set it in England similar to hot fuzz to show that not all action has to be American.
question2:-
Our film represents American cops as being bad ass and high action, it also represents people in power being angry and stressed out like the police chief because their job and also represents criminals as being people who live and work in seedy grimy environments
Our heroes of the play : CJ and Smoke
CJ is represented as a bad ass cop figure similar to that of bad boys , this kind of character is usually a traditional convention that is used in cop action movies there is always a cop who breaks the rules. we shall represent him through the use of camera angles, costume, dialect and action. cjs costume will be very informal hell be wearing a leather jacket and a hoody, baggy jeans. his dialogue is very informal to and uses violent or vulgar language his actions are also fairly aggressive which will be show through camera angles and props he will have a gun and the use of midhsots and long shots will show him attacking a character.
smoke is also a cop who doesn't play completely by the rules by tries not to break them unless its the last resort, the 'good' partner is another traditional convention used in cop films as the two main characters are binary oppositions which adds a comical element to the film. smoke will be show through the use of costume, he wears a parker jacket which is slightly more formal than smoke but he also wears jeans and casual clothes in the office scene, he dresses allot smarter than smoke but still informal, his actions and dialogue tend to be allot more calmer than CJ, this is shown through the use of camera angles such as a high angle shot in the office scene which shows him as a more submissive character.
the criminal is a key convention in cop action films as the scenes involving the criminals are usually action packed, the criminal in our movie is from a mafia crime family who CJ and smoke have been trying to capture but the manages to get the wrong guy. he will be represented through the use of costume wearing a leather jacket in the chase scene and the final scene of our opening he will be represented through the use of setting, props, lighting and camera angles. the setting is a dark room with a light just focused on the criminal the use of midhsots and close ups will allow us to see the criminal traditional conventions of crime; a gun, alcohol and money, we shall also represent him as a traditional mafia criminal as hell be wearing a suit and shirt.
this a major convention of the genre of movie the angry police chief who takes the cops badges which follows our story line. we will show that he's angry because he's under a lot of pressure through the use of props such as a messy office and desk which will be shown through the use of camera angles and dialect. his costume will be very formal, a shirt and tie and he will be shouting close ups of his face will allow us to see anger. By doing this we may have traditionally stereotyped Americans as being action packed all the time we used this short cut because of the media our audience would see a major part would have been an American and so by stereotyping we offer a short cut to create characters our audience can immediately relate to and expect to be action packed.
question 3:-
The type of company that would endorse our film would either be Columbia pictures or 20th century fox. because they have made films of similar genre and would have enough money and knowledge to be able to advertise and distribute the product correctly so that a large proportion of our target audience will be able to see our movie
Columbia pictures:
Columbia pictures would be suitable for our film because they have been institutions for other films to a similar genre such as the 'bad boys' films as well as S.W.A.T. both of which were quite successful films. Columbia had a sae target audience with bad boys as we do with our film and decided to advertise through hotmail as most of our target audience has a access to internet and a computer our film would be able to be advertised in similar ways because Columbia have the knowledge of our target audience and funding to do allow this

20th century fox:
20th century fox would also be suitable for our film because they are associated with big action packed blockbusters that are audience would expect from an action film, they would expect a lot of special effects etc because of the genre of the film and 20th century fox are associated with using lots of special effects. they have been associated with the die hard films .

however we would have a bigger company as our distribution company as we realised many of these film such as Beverly hills cop have quite a cheesy feel to them and for this to be tangible we would need it to be produced by a low budget production company but to be distributed by a larger company who has dealt with the film genre and know how to advertise and can afford to advertise correctly
our independent film studio was bullet spoof productions

question 4:-
The genre of our movie is action/comedy and attracts a certain audience.
demographically this type of films would attract males between the ages of 15-24, for the 'younger' range of our target audience they would usually be in education such as Gcse, A-levels or college and for the older range of our target audience who would be working would usually be in a wide variety of jobs from managerial possessions to positions such as working in an office. our target audience madrigal status can vary usually it would attract allot of single men however it will appeal to married men who would like an 'escape' from the wife or a night out with their friends. if we took a more psychographic approach to our audience they would tend to attract people who are socially conscious and want to be in with the crowd and up to all the latest trends, also the whole action plot of trying to bring down criminals their own way would also attract people who are power wielding who like to watch people in positions of power doing things their way. our action cope film would also attract people who are into the law and order aspect of it which would appeal to them. using the 3 c theory our target audience would be an aspire and would mostly be materialistic and care about their image.

after establishing what are audience want form their action movie we can then find ways of advertising so that our target audience would see it since our target audience is 15-24 as well as using traditional advertising techniques such as posters trailers etc another big place to advertise would be on the internet as a large percentage of our target audience will regularly use the internet using websites such as msn or hotmail giving us maximum advertising for a large population of our target audience.
question 5:-
We made our work interesting by using a number of traditional theories so our audience could relate to our film but we also added our own changes.
The first change we made was the story line, we had it alternating between a past event(the chase scene) and a current day event( the office). This non-linear story line attracts our audience as it generates the idea of Barthes action codes through the chase scene but also generates enigma codes because the audience are left wondering who the police are chasing and why they are chasing the criminal. Enigma codes are also generated at the end of the scene when the mob boss is killed as we are unaware who killed him.
We also developed Levi-straus’ idea of binary oppositions into our main characters CJ and Smoke, they are complete opposites of each other by doing this it allows humour to generate but also helps in the build up to action codes due to the actions of the se characters because of there oppositions
We also developed the use of prop's character roles but added our own twist to some of the traditional roles;
Hero: CJ and Smoke and crucial part to our movie as it allows the viewers a character to relate with our twist on this idea was that there was 2 helpers.
Villain: the mob boss allows for action to be generated and enigma codes
Helper; CJ to smoke and smoke to CJ
Princess; being welcomed back on the police force
Father; police chief as he allows the duo back on the force for saving the day
Dispatcher ;CJ as he initiates their mission
We developed the idea of todrov’s idea of equilibrium because it allows action to generate and offers a problem for them to overcome. Their original equilibrium was them being police officers, there disequilibrium is loosing their badges and their new equilibrium is fighting crime in their own way.
The use of music was key for attracting our audience as it creates an atmosphere of intensity in the chase scene and adds a sense of mystery and intensity in the final scene where the mob boss is assassinated.
question 6:-
I have learnt that technology used can seriously effect the outcome of our final product. We used basic hand held recording camera and a tripod for filming this caused a few problems. Ideally we would liked to have used a professional video recorder and other equipment such as a boom microphone as a major problem we found was that the cameras didn't pick up sound very well so we had to re-record a lot of material in different rooms to allow sound to be picked up. Another problem was the actual quality of the cameras as they were only 2.3 mega pixel the final outcome was very poor quality.
We used imovie to edit our movie this was a good piece of equipment as it allowed us to trim and cut shot, add titles and effects. However this was a basic piece of equipment and was limited to the amount of effects you could use and it was hard to add titles from other software such as Photoshop to our movie. Ideally we would have liked to have used a more professional software like Sony Vegas and adobe after effects which ahs a range of different effects and would allowed us to have ore creative control.
We created our music on garage band another limited piece of software as it uses primarily sound loops so we were restricted to how we could manipulate our movie, we did try to use a software called Reason but because we used Mac computer we were unable to upload our music onto the computer as it was not compatible.



question 7:-
looking back at my prelim task i think we havelearnt and improved on quite a few differetn techniques.
firstly the pace of editing to create an atmosphere that we used in scene such as the chase scene had improved drastically compared to our prelim it was a lot more fluid. and becuase we story boarded our fianl product the shots worked better and didnt seem to be thrown together.
we also learnt how mis-en-scne and setting can be used in comparrison to our prelim where we didnt put any real thought into our costumes or setting in our final product we specifically designed sets such as the mob boss lair and worked on costuem such as CJ's very informal loose and baggy clothing to give our product a more authentic feel.
i have also learnt that to create a product which works adn to be at a good level it requires a lot of time and effort such as story boarding and set creating, had we jsut threw things together with no real care it defiantly would hav affected our final out come.
inconclusion i beleive that i have learnt a vast majority of skills that have helped my overall ability at media production.

Thursday 25 March 2010

Camera angles

Office scene: in this scene we use a majority of mid- to close ups this allows us to see the expression on the characters face such as when smoke walks out of the room the midshot of his face allows us to see his dissapointmentclose ups allow us see key events such as their badges being passed over. high angle shots of the chief are used to show that he is in a position of power and low angles are used to on CJ and smoke to show that at that particular point their vulnerable and powerless. we also use long shots to show the character smoke leaving the room. we also used over the shoulder shots in this scene to create the feeling that were watching the characters conversation whilst doing this we had to make sure not to break the 180 rule.

Chase Scene: this switches from a number of different shots in the chases scene switching from close up to mid shots to P.O.V. shots with quck editing this creates a feeling of intensity in the chase scene in the second half of the chase scene we use long shots to introduce the character of CJ witch then changes to a mid shot which allows the audience to connect with the character the use it then switches to a long shot of the criminal running into the action allwoin the view to see whats happening, in this scene the use of a high angle P.O.V. shot allows CJ to be represented as somebody being in a postion of power

outside the office scene: in this scene there is mostly the use of over the shoulder shot this creates a feeling that the audinece is there in the conversation and finally there is a long shot which allows us to see the characters walking off.

Criminal Lair: this uses a mixture of midhsots and close ups. the mid shots allow us to see the generic conventions of crim such as money a wapon and a bottle of whiskey and the close up allows us to focus on key events such as the crimianl reaction to show somethings happening or the close up of the hand going for the knife.

Thursday 18 March 2010

character representation
CJ: cj is represented as a bad ass cop figure similar to that of bad boys , this kind of character is usually a traditional convention that is used in cop action movies there is always a cop who breaks the rules. we shall reresnt him through the use of camera angles, costume, dialect and action.
cjs costume will be very informal hell be wearing a leather jacket and a hoody, baggy jeans. his dialogue is very inforaml to and uses violent or vulgar language his actions are also fairly aggressive which will be show through camera angles and props he will have a gun and the use of midhsots and long shots will show him attacking a character.
smoke: smoke is also a cop who doesnt play completly by the rules by trys not to break them unless its the last resort, the 'good' partenr is another traditonal convention used in cop films as the two main characters are binory oppositions which adds a comical elemtn to the film. smoke will be show through the use of costume, he wears a parker jacket which is slightly more formal than smoke but he also wears jeans and casual clothes in the office scene, he dresses alot smarter than smoke but still informal, his actions and dialogue tend to be alot more calmer than CJ, this is shown through the use of camera angles such as a high angle shot in the office scene which shows him as a more submisive character.
Criminal: the criminalis a key convention in cop action films as the scenes involving the crimianls are usually action packed, the criminal in our movie is from a mafia crime family who CJ and smoke have been trying to capture but thhe manages to get the wrong guy. he will be represented through the use of costume wearing a leather jacket in the chase scene and the final scene of our opening he will be represented through the use of setting, props, lighting and camera angles. the setting is a dark room with a light just focused on the criminal the use of midhsots and close ups will allow us to see the criminal traditional conventions of crime; a gun, alcohol and mone, we shall also represent him as a traditional mafia criminal as hell be wearing a suit and shirt.
police chief: this a major convention of the genre of movie the angry police chief who takes the cops badges which follows our story line. we will show that hes angry becuase hes under alot of pressure through the use of props such as a messy office and desk which will be shown through the use of camera angles and dialect. his costume will be very formal, a shirt and tie and he will be shouting close ups of his face will allow us to see anger.

mis en scene

in the office scene we use a rang of camera angles which allow is to see into the setting of the office. we tried to create an atmosphere of cramped and busy but also that it was a place of work to do this we used a laptop and folders, the folders were presented in a messy fashion to give it that over worked feel whihc is a traditonal convention of the angry police chief to be in an over worked enviroment. we also created some of our own props such as a newspaper cut out and a tactics board in the office.
the criminal counting money scene we use a mixture of mid shots and long shot which show us the enviroment, we also changed the lighting to very dark and had a lamp on the criminal to highlight him and his actions, the midshots allow us to see the traditional conventions of crime we used fake money a bottle and glass of whiskey and a weapon, the close ups allow us to see the reaction on the criminals face as well as a close up of the 'mystery' gun man.
for the chase scene the camera angles used allow us to see that its in an alleyway creating a feeling of seedyness becuase of the actual location

Tuesday 16 March 2010

Audience theory

The genre of our movie is action/comedy and attracts a certain audience.
demographically this type of films would attract males between the ages of 15-24, for the 'younger' range of our target audiende they would usually be in education such as gcse, A-levells or college and for the older range of our target audeince whou would be workin would usually be in a wide variety of jobs from managerial possesions to positions such as working in an office. our target audience marigal status can vary usually it would attract alot of single men however it will appeal to married men who would like an 'escape' from the wife or a night out with thier friendds. if we took a more psycographic approach to our audience they would tend to attract people who are socially conscious and want to be in with the crowd and up to all the latest trends, also the whole action plot of trying to bring down criminals their own way would allso attract people who are power wielding who like to watch people in postiosns of power doig things their way. our action cope film woul also attract people who are into the law and order aspect of it which would appeal to them. using the $ c thoery our target audience would be an aspiere and would mostly be materialsitc and care about their image.

after establishing what are audience wannt form their action movie we can then find ways of advertsiing so that our target audience would see it since our target audience is 15-24 as well as using traditioanl advertising techniques such as posters trailers etc another big place to advertise would be on the internet as a large percentage of our target audience will regularly use the internet using websites such as msn or hotmail giving us maximum advertsing for a large population of our target audience.

Thursday 4 March 2010

mis-en-scene

we used many props to creat the look of a typical police chief office. we created a newspaper front cover of the police chief making a big 'bust' seen in traditional police movies

we also had a black board with police intel in the background to create a police office atmosphere.


we also decided to add another scene into the ending of the movie which was set at the criminals 'lair' to portray this we used a dimlit room, a desk , fake moeny and a decanter of whiskey to give it a seedy feel

Monday 22 February 2010

what is the difference between a film opening and a film trailer

Film Opening

- Enigma codes

- Character Roles, limited to Hero

- Establishing Shot, setting

- Action Shots or codes

- Hint towards disequilibrium

- Varied Shots

- Titles

- Do we want to carry on watching

- Music, does it fit the gone

Film Trailer

- Provides summary of plot outline

- Enigma Codes

- Character Roles, more clearly defined

- Short varied clips from entire film

- Clear idea of equilibrium, disequilibrium and new equilibrium

Thursday 28 January 2010

film institutions


The type of company that would endorse our film would either be columbia pictures or 20th century fox.
columbia pictures:

columbia pictures would be suitable for our film because they have been institutions for other films to a similar genre such as the 'bad boys'films aswell as S.W.A.T. both of which were quite succesful films.

20th century fox:

20th century fox would also be suitable for our film because they are associated with big action packed blockbusters that are audience would expect from an action film, they would expect alot of special effects etc becuase of the genre of the film and 20th century fox are associated with using lots of special effects. they have been associated with the die hard films .
however we would have ab igger company as our distribution company as we realised many of these film such as beverlky hills cop have quite a cheesy feel to them and for this to be tangebale we would need it to be produced by a low budget production company but to be ditributed by a larger coimpany who has dealt with the film genre and know how to advertise and coan afford to advertise correctly
our independaty film studio was bullet spoof productions

Tuesday 26 January 2010

settings

police station: our movie is set in chicago so for our police station we had to choose a building that looked fairly modern, our original building we chose looked like a tradtional english cottage and did not fit in with the genre of our movie so we searc hed for a more modern building.

alley way for chase scene:

we will use this alley as it has graffiti and adds more of a crime ridden/rundown area. an allyway has traditonal conventions of being related to crime, darkness and generally being seedy which is why we decided to have our criminal ebing chased down the alleyway .

office scene:

the police chiefs office is an important location as it hols a large majority f action we shall be using file holders that can be seen in the background and make his desk look messy as it represents the police chief is under a lot of pressure because of his position which is why hes angry. the similar sort of layout of a police office is seen in many traditonal police films such as beverly hills cop or bad boys.

Monday 25 January 2010

our movie pitch

Shot list

Frame 1:panning shot (titles appear on screen)
frame 2:close up
frame 3:low angle mid shot
frame 4:over the shoulder shot
frame 5+6:mid shot, long shot, close up of feet (titles appear)
frame 7:mid shot
frame 8:mid shot
frame 9:Point of view shot
frame 10:point of view shot
frame 11:mid shot
frame 12:over the shoulder shot
frame 13:long shot
frame 14:over the shoulder shot, mid shot, long shot
frame 15:high angle, mid shot
frame 16: point of view shot, mid shot
frame 17:long shot, mid shot
frame 18:long shot

Friday 22 January 2010

soundtrack

we are going to base our soundtrack on a 70's style cop show;



Shaft theme:


starsky and hutch theme:


we will be tryin to recreate a sound similar to this for our soundtrack to be played during the chase scene and will include instruments such as hi-hats and slap bass guitar to re-create that 80s style.
after getting feedback from some of our class mates they said the 80s style cop theme music did not fit in with the style of movie so we made a different soundtrack which sounds alot more modern and action packed

mood board

Thursday 21 January 2010

our movie

our movie is a police action/comedy called CJ and smoke. inspired by films such as beverly hills cop, starksy and hutch and bad boys. the film is based upon two characters CJ and smoke who are two loose cannon cops that dont play by the rules to get what the want. our opening intropduces the characters straight away in action where they cause havok and end up loosing their badges and they then decide to finish thieir mission their on way, which is where the opening end. Another convention we tried to get acroos was that usually police films are a little cheesy which we tried to get acroos in our film. a list of characters and how they will be represented :

CJ and smoke: cops who dont stick to the traditional steroetypes, thorugh costume dialect etc

police chief: angry police chief through his conservative look

criminal: a villain shown through action, mis-en-scene and costume

movie script

CJ & smoke script

Police chief: Daniel M.
Chris ‘CJ’ Johnson; Harley
john Smoke; Haydn


Office scene:-
PC- (cool posture, slams folder on desk) so, do you have anything to say for yourselves?
Smoke- CJ you can tell this one
CJ-(murmuring) well erm...
(Flashback)
Smoke- Freeze!!!!!
(chase queue music)
CJ-(clothesline criminal hold him at gun point) you have the right to shut the f-
(Switches back to office)
PC- so...where is he?
CJ- well that was smoke’s fault
Smoke-(glares at CJ) well chief i can explain, this dude was like what 6’ 4 and 250 pounds
(Flashback)
(Smoke runs in from the background panting.)
CJ- where you been?
(Smoke attempts to answer)
CJ- book this guy whilst i go bring the car round, can you handle that?
(Cj leaves the scene; smoke walks over to criminal and lifts him up)
Smoke: don’t go breaking the law in my city, i am the law!
(Criminal head buts smoke and runs off, CJ returns to the scene)
CJ- what the hell happened man
Smoke- do you really have to ask
Cj- the chief is gonna kill us for this were already on our last warning! You can tell this story
(Back to office)
PC- so let me get this straight you brought no perps, no evidence, you totalled a Ferrari and an old woman is in hospital because of you guys!
Smoke- chief come on just another cha-
PC: NO! No more chances, I’ve got federal officers so far up my ass i can taste them give me your badges
(cj throws it on the desk smoke holds on struggling with chief)
PC: get out now!
(Corridor)
Cj (to smoke): we were so close to cracking this case.
Smoke: it’s our case lets finish this our way.
(Walk down corridor turns and fades out)

character representation

chris 'CJ' johnson: is a loose cannon cop who does what he has to do to get the job done inspired by the character hutch from strasky and hutch and mike riley from bad boys. we will represent him this way by the costume he wears leather jackets, very informal clothes not the traditional uniform. he will also be portrayed as loose cannon by his mannerisms and language that he uses.




john smoke: is another cop who doesnt play by the rule but is slightly more conservative and doesnt break the rules if he doesnt have. thi character is inspire by the cahracter starskyfrom starksy and hutcha s well as marcus burnett from bad boys. he will also be represneted by costume and mannerism except his costume is a more tidier and his mannerisms arent as violent as CJ, hes puts more thaught into his actions







police chief: the police chief is based upon the angry police chiefs seen in traditional cop film such as lethal weapon, strasky and hutch, beverkly hills cop and bad boys. he will be represented through costume; his clothes will be very conservative and neat and tidy however his office will have folders evreywhere to show that hes a busy person and under alot of pressure.